HCM 450 - Healthcare Strategy

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This course introduces the principles, methods and concepts of strategic management as it relates to health care organizations. The content will include methods for evaluating and analyzing the internal and external environments of the organization, creating and sustaining competitive advantage as well as the devlopment and analysis of strategic alternatives. The course is designed as a capstone experience and will be the seminal course in the HCM major. Concepts related to organizational governance and marketing are also discussed as influencers of the strategic process. Students will be exposed to the etiology of major concepts from the strategic management academic
literature and expected to be adept at a level commensurate with professional level competencies. Additionally, methods for analyzing strategic healthcare cases are discussed and utilized to complete case analyses throughout the semester. Prerequisite(s): MGMT 320