Mar 29, 2024  
2021 Undergraduate Bulletin 
    
2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MKTG 430 - Digital Marketing


(3)

The internet is a dynamic and evolving marketplace. This class will review the concepts, techniques, and best practices of digital marketing, and provide you with an understanding of the challenges and opportunities digital marketing presents, to build brands and drive the opportunities of digital marketing while minimizing the risks. By the end of the course, you will be able to walk into any company with an online presence and improve their use of the internet. Fall, Spring Prerequisite(s): MKTG 310