Jun 14, 2024  
2021 Undergraduate Bulletin 
2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MKTG 310 - Principles of Marketing


A study of basic marketing principles with emphasis on customer behavior, marketing policies, programs, information, management, organizations, institutions, research, accounting concepts, and related economic theories. Case studies of various marketing activities are also included. Prerequisite(s): Students must have completed 49 credit hours to register for this course.