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May 13, 2025
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2021 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKTG 463 - Marketing Research
(3)
An introduction to the fundamentals of research methodology and the usage of research in marketing decision-making. Topics include research design, sampling procedures, data collection methods, and alternate statistical methods for data analysis. Students will design and execute one or more individual and/or group research projects. Prerequisite(s): MKTG 310 and MATH 160 or MATH 341
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