MKTG 462 - Retail Management

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This course involves the study of the activities associated with management, merchandising, and promotions in the competitive retail business environment. Topics include the evolving on-line and omni-channel market structure in retailing. We will also examine online and offline consumer behavior, financial tools for running a retail business and the importance of effective merchandising. Prerequisite(s): MKTG 310 or MGMT 320