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Dec 26, 2024
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2020 Undergraduate Studies Bulletin [ARCHIVED CATALOG]
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TRST 444 - Trust Sales and Marketing
(3)
A practical investigation of sales process and the marketing process from the trust banker’s perspective. Topics include the evolution of the market for trust services, market opportunity assessment, market segmentation, development of marketing strategies, pricing of services, and personal selling. Prerequisite(s): Senior standing in the Trust and Wealth Management Program.
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