|
Apr 28, 2024
|
|
|
|
2020 Undergraduate Studies Bulletin [ARCHIVED CATALOG]
|
MKTG 462 - Retail Management (3)
This course involves the study of the activities associated with management, merchandising, and promotions in the competitive retail business environment. Topics include the evolving on-line and omni-channel market structure in retailing. We will also examine online and offline consumer behavior, financial tools for running a retail business and the importance of effective merchandising. Prerequisite(s): MKTG 310 and MGMT 320 .
|
|