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May 03, 2024
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2019 Undergraduate Studies Bulletin [ARCHIVED CATALOG]
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BADM 467 - Strategic Marketing
(3)
An integrative capstone course designed, using the case-studies approach, to bring all the marketing functional areas to bear on the analysis and solution of marketing problems. Prerequisite(s): Senior standing; BADM 441 or BADM 442 , BADM 445 , BADM 572 , and BADM 574 .
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