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Apr 26, 2024
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2021 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKTG 450 - Strategic Marketing
(3)
An integrative capstone course designed, using the case-studies approach, to bring all the marketing functional areas to bear on the analysis and solution of marketing problems. Prerequisite(s): MKTG 410 , MKTG 420 , and MKTG 440 .
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