BADM 572 - Global Marketing

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The application of basic marketing concepts and principles of marketing around the world. Topics include the study of international trade and financial markets, multi-cultural social and economic conditions, political and legal aspects, and ethical issues associated with multinational marketing. Lectures will be supplemented with case analyses, and, when available, appropriate guest speakers will be invited to convey key aspects related to the global economy. Prerequisite(s): Senior standing.