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May 08, 2024
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2018 Undergraduate Studies Bulletin [ARCHIVED CATALOG]
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BADM 441 - Retail Management
(3)
A study of the activities associated with management, merchandising, and promotional activities in the competitive business environment associated with retail outlets. Topics include the market structure of retailing, consumer behavior and merchandising strategy, the financial tools to achieve profitability, and trends and current research in retailing. Prerequisite(s): BADM 313 and BADM 331 .
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